Shutterfly Holiday Campaign and Ongoing Activation Strategy
I fly like paper, get high like planes.
Client
Shutterfly
Project
Holiday Campaign and Ongoing Activation Strategy
Work
Communication architecture/strategy, creative direction, art direction, copywriting
Partnered with internal teams to build an omni-channel integrated campaign for Holiday 2020 pivoting off of the “Let the Good Fly” TV Spot (executed in collaboration with the outside agency of record.)
Campaign branding
Campaign execution
Let the good fly further.
How do we bring the campaign to life beyond holiday? You build a brand playbook ya dingus. Communication architecture, activation framework, sticky notes.
View the playbook below:
